E. Michael O'Malley, representing SCORE, will address the Senior Men's Club on Friday, Aug. 6, at 10 a.m. at St. Mark's Church.

O'Malley spent about 40 years as an executive in the fashion industry and since his retirement some 15 years ago, has spent time volunteering in the community, mixed in with a good dose of golf.

SCORE, Counselors to America's Small Business, is a resource partner with the U.S. Small Business Administration. O'Malley joined SCORE more than two years ago and earlier this year became chairman of the award winning Fairfield County Score Chapter.

On Friday, he will discuss how SCORE is expanding its services to be more effective in the 400 communities with SCORE chapters. One of its stated national leadership goals is to assist 1 million new businesses in the next 10 years by implementing a marketing technique called "Shoe Leather Marketing."

The Senior Men's Club of New Canaan is open to new members. Visit www.smcnc.org for a complete list of activities.