Restaurant Week kicks off in New Canaan on Friday, Aug. 24, with 13 restaurants offering lower-cost prix fixe menus.

During Restaurant Week, lunch will be $10.12 or $15.12, and dinner will be $20.12 or $29.12.

Select dessert shops will also participate by offering special deals during the week.

Restaurant Week organizer Tucker Murphy, executive director of the Chamber of Commerce and a member of the Town Council, said Restaurant Week provides a more affordable option for local residents,

while enticing out-of-towners to visit New Canaan.

For restaurants, the week provides an increase in business and exposure, though not necessarily profits.

More Information

Participating restaurants Bistro Bonne Nuit, 12 Forest St., French Boulevard 18 Bistro & Wine Bar, 62 Main St., French Carpe Diem, 26 Locust Ave., Italian Cava Wine Bar & Restaurant, 2 Forest St., Italian Gates Restaurant: 10 Forest St., American cuisine with European and Asian accents elm, 73 Elm St., Modern American New Canaan Diner, 18 Forest St., diner Plum Tree Restaurant, 70 Main St., Japanese Rosie, 27 Elm St., American Sole Ristorante, 105 Elm St., Italian Thali Regional Cuisine of India, 87 Main St., Indian The Tuscan Osteria-Mercato, 136 Main St., Northern Italian Silvermine Market, 1032 Silvermine Road, sandwiches

"(Restaurant Week is) not profitable for us. It's an introduction to new people from out of town and newcomers (in town)," said Vito Derario, manager of Sole on Elm Street.

Mallesh Esarla, the manager of Thali Restaurant, also on Main Street, agreed, saying that while their margins are low, the exposure might create repeat customers.

"It's not so much profitable as it is turnover, and there is a little bit of profit, no doubt. The profit is not from the prix fixe menu, but in the wine. During Restaurant Week, we get about 40 percent more business," he said.

Murphy said this year, in an effort to encourage people to eat out for lunch and to incorporate more businesses in New Canaan, restaurants are randomly

placing prizes underneath plates.

The prizes will be good for discounts at local stores.

The Chamber of Commerce created a website entirely for

Restaurant Week,, which includes detailed information about the offers and participating restaurants.; 203-972-4413; http://