When Brad and Vandy Reh began mulling the best community to transplant their successful high-end jewelry sales business to, they were already familiar with New Canaan and other Fairfield County towns from running their business in a similar commercial area in the beach town of Southampton, N.Y.

Over the years, the pair had gotten acquainted with the Fairfield County area during frequent visits at jewelry, antique and design shows throughout the area, they said.

"We're very excited to be open in New Canaan," Vandy Reh said. "It is a beautiful shopping town that has a lot of little boutiques that we like."

Brad Reh, a native New Yorker and the third generation of jewelers in his family, said he and his wife Vandy agreed they wanted to establish their business in a bustling area of similar boutiques and stores, and landed on New Canaan.

They opened their store last month at 125 Elm St. at the former location of Red Mango.

More Information

Fact box

"We decided we wanted to be involved in a business that was less seasonal and really become part of the community," Brad Reh said. "It's a brand-new business here, but it has exceeded our expectation in terms of the response we've gotten and feedback from people."

The couple specialize in the sale of necklaces, rings and other pieces from top name jewelry designers like Van Cleef & Arpels, Cartier, and Tiffany, brands that Brad Reh said are part of the business' focus.

The couple also plan to continually broaden their offerings by buying pieces from the public, Reh said.

"When you sell signed jewelry like Cartier there is a certain comfort built in having their name so well established," Brad Reh said. "But buying from the public is definitely something we plan to do."

The couple also view their ability to provide personalized attention and their knowledge of jewelry as pluses for their customers.

A new aspect of their business will be adding some full-service options like doing repairs and changing watch batteries, which was difficult to introduce in Southampton, a seasonal town, Brad Reh said.

"We were very seasonal, so it was difficult to take in stuff and have it back for the customers," Reh said.

Living in Wilton for now, the couple said the move also marks a change in their home lives.

After raising two daughters, one a lawyer and the other a nurse, the couple decided they wanted to find a change of scenery.

"We looked at each other and said the kids are out of the house and we have the freedom to make the move and do something like this," Brad Reh said. "Everything sort of fell into place."

Brad & Vandy Reh Fine Jewelry at 125 Elm St. is open from 10:30 a.m. to 5:30 p.m. Tuesdays through Saturdays. For more information, visit bradreh.com or call 203-920-1755.