Ben Hoeft, a New Canaan native, has joined Half Full Brewery as "chief beer entertainer."

He joins two other new "crew" members, all of whom will help with sales and marketing, office operations and brewing/quality control.

Hoeft joins Half Full Brewery directly from Trinity College, from which he graduated in May. His primary role will be leading sales and marketing efforts in New Haven and Litchfield counties.

"Ben's youthful enthusiasm is contagious," said Conor Horrigan, the owner who also refers to himself as "chief beer philosopher. "His support will allow me the time necessary to dive further into Fairfield County as well as step into Westchester County, where we will start to build relationships with our oh-­so-­close neighbors to the south this fall."

The company, based in Stamford, offers sampling from 4 to 7 p.m. Wednesday through Friday and from 1 to 5 p.m. on Saturday.

For information, visit halffullbrewery.com.

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