Chicken Joe's will bring fried brownies to Elm Street
Published 1:03 am, Thursday, January 21, 2010
Come March 15, every New Canaan High School student with $6 in hand will have just a mile stretch of South Avenue standing between them and the High School Special: a half pound of chicken nuggets, a half pound of french fries and a soda.
Serving up grub ranging from fried shrimp and hot dogs to Cobb salads and egg whites -- and, of course, many styles of chicken -- the newest outfit of the five-chain deli will cater to kids but won't alienate adult tastes, Greco said.
"We definitely don't want to portray that we serve only fattening foods," Greco said.
Fruit cups, egg white omelettes and avocado salads make appearances on the deli menu, too.
Nonetheless, fried foods rule the 200-plus item menu, for even the cheesecake and brownies are fried.
"The fried brownies are great," Marini said. "Once you try them, you're hooked. It's dangerous."
Mashed potatoes, macaroni and cheese, mushrooms and zucchini are among other menu items served up crispy.
Greco and Marini hope to open the new location on March 15.
The partners also operate a Chicken Joe's in Greenwich, Greco said, and Marini operates three more in Southern New York.
A Chicken Joe's trademark is the ever-changing menu of specials, Greco said. Customers can choose from a daily deal of two hot dogs, french fries and a soda for $5, or stick with a menu staple like the Bad Boy Special: a feast fit for two or three appetites that measures double the portion size of the High School Special.
The eatery will serve breakfast -- which features homemade Scarpelli sausage from Greenwich -- lunch and dinner from 6 a.m. to 7 p.m. Monday through Saturday and 6 a.m. to 4 p.m. on Sunday.
"I've been looking for a spot in New Canaan for a year and a half," Greco said of the 151 Elm St. location, formerly home of Made It Myself deli, which closed last week. "We needed it to be the right spot and I really think that's what we found being so close to the train station, being so close to Starbuck's and being so close to the high school."
Quite simply, Greco summed up the Chicken Joe's business model: "This town needs something more affordable, and that's why we're bringing it in."