Four Whole Foods Market stores to donate 5 percent of proceeds to Clean Air-Cool Planet
In honor of Earth Month 2011, four Whole Foods Market stores in Connecticut announced today that they will donate five percent of net profits from sales on April 12 to the regional non-profit Clean Air-Cool Planet.
The participating stores in Connecticut are Darien, Greenwich, Milford and Westport.
"By shopping at participating Whole Foods Markets on April 12, people will support our work helping people and institutions address issues of climate and energy," Adam Markham, president and CEO, said. Clean Air-Cool Planet's mission is to solve the problem of global warming through civic engagement, education and effective policy. The organization works with businesses, campuses and communities to help them measure and reduce greenhouse gas emissions and energy use, and share their success stories.
The Connecticut stores will join other Whole Foods Market stores in Long Island, New Jersey and New York City, all of whom have pledged 5 percent of their April 12 proceeds to Clean Air-Cool Planet. Whole Foods Market stores regularly hold "5 percent Days" to benefit local organizations, although the events often take place on the individual store level. Due to Clean Air-Cool Planet's regional work, leaders in Whole Foods Market's Northeast region decided to make this 5 percent day a regional effort.
More people and organizations are measuring their energy use and greenhouse gas emissions, and Clean Air-Cool Planet offers an array of tools to help them succeed and manage their emissions.
"At Whole Foods Market, 5 percent days are just one of the meaningful ways stores give back to their local communities," Tristan Coffin, Green Mission Specialist for Whole Foods Market's Northeast Region, said. "Clean Air-Cool Planet is a wonderful organization with a mission that our company and shoppers believe in, so we are proud to help support them."