Ladies' Launchpad / Kathy McShane
Updated 5:53 pm, Thursday, February 14, 2013
Are lots of great ideas a good thing or a bad thing?
I have received a number of emails from ladies who are interested in launching or expanding their businesses. There are several recurring themes in these notes, but one big question stands out as the one most commonly raised: "I have so many things that I'm working on and so many great ideas! What should I concentrate on?"
Many of the more than 300 women I've worked with have had wonderful ideas and passions. But for some reason, they just couldn't take the final step to launch a successful endeavor. After long discussions and sharing countless ideas and dreams, I've come to the conclusion that the reason some women have more difficulty than others is very simple -- lack of focus.
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These women are simply filled with so many exciting ideas; they can't decide which one to pursue. So they try pursuing more than one, often thinking that several ideas will blend into one exciting business. Wrong. A successful entrepreneurial woman cannot make her business -- or herself -- be all things for all people. She must decide on one passion and one direction and make that her goal.
Allyson Spellman, author, speaker and women's empowerment coach, is one of the successful ladies with whom I've worked. She's found her passion and direction in helping women unleash their authentic voice, identity and purpose. In her book "40 Days of Voice Redemption: A Daily Devotional for Women to Unleash Their Authentic Truth," she outlines a 40-day process filled with thought-provoking and inspiring self-reflection that leads women to a deeper knowledge of their true selves.
Through Allyson's innovative coaching and programs, she helps women shift from settling for less to living without limits. I think this quote from her book beautifully sums up the idea of focus:
"It is vital to keep your eye on the prize throughout the onslaught of daily distractions. Keeping your goals a constant priority requires diligence, desire and determination. Staying focused is the through line that takes ideas from wishful thinking to tangible results."
When you feel yourself becoming distracted, ask yourself: Will this move my business forward in a way that I can make money? If the answer is no, get back to the things that will achieve your goals. So -- eyes on the prize, ladies -- and let's focus on success!
Kathy McShane is managing director of Ladies Who Launch, Connecticut. She can be reached at firstname.lastname@example.org or ladieswholaunch.com/southwestct. Send your business questions to email@example.com.