First Selectman Robert Mallozzi recently met with the Alliance of Business Professionals and discussed "brand" New Canaan.

"We are all here because we appreciate and believe in `brand' New Canaan," Mallozzi told members of the network of professionals involved in a wide variety of local businesses.

The Alliance frequently invites community leaders of nonprofit organizations as well as local business owners to its weekly meetings for a mutual exchange of information. Mallozzi was the first official government guest.

New Canaan is a bit off the beaten track, he said, but its countryside, historic and modern architecture and community spirit attract many of the nation's best and brightest. The historic charm of the village is a real draw, according to Mr. Mallozzi.

"When new people come to town, I want them to see the original Town Hall building opposite the Fire Department, as well as the New Canaan Library's stately original home," he said.

These buildings are part of the fabric of New Canaan, and their new additions, which are currently in the works, should bring them gracefully into the 21st century, according to Mallozzi.

More Information

Fact box

The New Canaan real estate/business environment was also discussed and the empty store-front situation is now much improved, with newcomers, such as the bicycle shop adding to the fabric of the town offerings. A major effort is made to recruit new businesses, which will add to the diverse attractions of the town, said Mallozzi.

The Alliance of Business Professionals was formed in 2004 by Morris Barocas of the Barocas Law Firm and Bill Bergner, owner of State Farm Insurance in New Canaan. Since then, it has expanded to include J. Berry of JB Design; John Murphy and Bill Budd of Morgan Stanley; Carol Hollyday and Rita Kirby of William Pitt Sotheby's International Realty; Don Moyle of Insurance Navigation; John Nelson, CPA, of Nelson & Koeppen; Amy Gildea and Chieh Jen of People's United Bank; Andrew Nuzzi, architect; Anna Maria Kinberg, interior designer; Cynthia Herbert of Appretium Appraisal Services; Dom Bonarrigo, management consultant and career transition coach; and Nancy Helle, freelance writer and public relations consultant.