Malloy puts Conn. back on New England map
Published 11:39 am, Wednesday, January 19, 2011
HARTFORD -- Gov. Dannel P. Malloy has put Connecticut back on the map.
Malloy announced today that the state will once again be a part of the Discover New England tourism website and organization, which had removed Connecticut from its map and marketing materials and efforts.
"I'm pleased that we could release this money -- which had already been allocated to the Connecticut Commission on Culture and Tourism -- so quickly and get the state back on the map with its New England neighbors," said Malloy.
The state failed to pay its annual dues to the organization, which runs the official tourism website for New England. Beyond the website, Discover New England works to raise international consumer, travel and media awareness of New England.
In December, the tourism organization wiped the state clean off of the map, leaving a white space where it had been located. It also stopped providing Connecticut with the other benefits of membership.
Malloy was able to move money from within the Connecticut Commission on Culture and Tourism budget to cover the fees.
The annual fee for each New England state is $100,000.
The state cut its tourism marketing budget for this fiscal year, dropping it from $4.3 million to $1.
"Connecticut has so much to offer, and it's a shame more people don't know about it," Malloy said. "Connecticut's exclusion from overseas marketing materials and efforts -- and with it, information about the state's cultural venues, tourist attractions and other events -- was embarrassing, and spoke to a larger lack of understanding about the decisions we need to make to invest in our state and our region."
"As I've said before, my overarching goal is to ensure people know Connecticut is open for business. With our inclusion once again in Discover New England, we're sending that message loud and clear," Malloy added.
Discover New England was formed in 1992 with the backing of all six state governors.