The Young Women's League Holiday Market draws vendors from the region to Waveny House every year for a two-day shopping and social event that raises money for charity.
It is one of the YWL's biggest annual fundraisers, which will take place Nov. 20 and 21, and will support this year's theme "Help A Child...Change The Community."
This year, for the first time, New Canaan businesses will be participating in Holiday Market. The first to sign on was M Milestones.
Dan Mulhurn, owner of M Milestones, said, "We chose to participate because we see the value in the exposure our store will receive from all of the new members and those from outside the community."
Since the store is located in town, Mulhurn said, "There's no need to bring tons of stuff to the holiday market. We will focus on key items for the holidays. This is an opportunity to show that `it' item to the shoppers."
Other New Canaan merchants participating are Goldenberry, New Canaan Florist Garden & Gifts, gingerbitz, and Oxygen Fitness.
Also new, "A Taste of New Canaan" will feature more of New Canaan. At the Preview Party, Boulevard 18 and Fishtales will provide appetizers. New Canaan Wine Merchants will host a wine tasting during which shoppers will hear live music by a children's choir and local musicians. Baldanza and Tony's Deli will have breakfast and lunch available on market day.
YWL President Nicole Cribbins said, "The YWL is very proud to be a part of the New Canaan community. Our hope is that by increasing focus on New Canaan merchants and restaurants, we can increase foot traffic into town in the short and the long term. We continue to be thankful for the businesses that sponsor and support us, because without them, we ultimately wouldn't be able to give back to the community in the ways that we do."
For information, visit www.ywlnewcanaan.org.