(skip this header)

New Canaan News

Saturday, November 22, 2014

newcanaannewsonline.com Businesses

« Back to Article

First County Bank listed as social media trailblazer

Published 4:17 pm, Thursday, July 18, 2013
Larger | Smaller
Email This
Font

More Information

Fact box
Page 1 of 1

First County Bank was featured on the Independent Community Bankers of America's Top 50 Community Bank Leaders in Social Media and the Top 20 Community Banker Influencers on Twitter. These rankings, which are the first of their kind, highlight the community bank social media trailblazers among the financial industry.

"Congratulations to all the community banks and community bankers featured on ICBA's Top 50 Community Bank Leaders in Social Media and ICBA's Top 20 Community Banker Influencers on Twitter," said Chris Lorence, ICBA executive vice president/chief marketing officer. "Building a brand goes beyond a perceived geographical footprint; social media opens the doors of opportunity even wider for community banks. Consumers now expect fresh content, insight and consistent interaction with brands they are connected to online, and community banks are no exception. ICBA is proud to highlight those community banks and bankers who are blazing a critical trail forward by making social media an integral part of their brand and communications strategy."

Nearly 7,000 community banks throughout the nation were eligible to be part of ICBA's list. Community banks were chosen based on their engagement with fans and followers, the content distributed on their social media platforms, the number of fans and/or followers they have, and the frequency of posting new content. Several of the community banks featured on ICBA's Top 50 Community Bank Leaders in Social Media will be profiled in September's issue of ICBA Independent Banker.

"First County Bank is pleased to be featured on ICBA's Top 50 Community Bank Leaders in Social Media list," said Karen Kelly, First County Bank senior vice president and chief marketing officer. "It is an honor for us to be recognized for our efforts on social media because we see it as a unique channel for communicating with our customers and strengthening ties with both our customers and community."

First County Bank, headquartered in Stamford for more than 160 years, is an independent mutual community bank with 15 branches in Stamford, Greenwich, Darien, New Canaan, Norwalk and Westport offering deposit products, mortgages, trust and investment services, business banking services and online banking. First County Bank has more than 220 employees and assets in excess of $1.3 billion.

To view the lists, visit www.icba.org/smleaders.