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Wednesday, July 23, 2014

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Animal News Desk / Cathy Kangas

Published 2:21 pm, Sunday, March 30, 2014
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Whether it is sporting pink to call attention to breast cancer or wearing Lance Armstrong's yellow "Live Strong" bracelet, there are many ways to increase awareness for a good cause.

Now your dog can get in on the act as well.

Hero, a pet product line made especially for shelter and rescue dogs, is a vehicle to drive awareness for the 2 million to 3 million dogs who don't make it out of shelters every year, according to its website.

The mission of Hero is to change the perception of rescue dogs; giving them a brand and a name that they deserve. The company manufactures leashes and collars adorned with the words "Hero Dog." All the products are designed to grab attention and start a conversation about the plight of rescue dogs.

These dogs deserve a chance and Hero is raising money to help them. So go online and purchase a collar and leash for your dog. Tell anyone who asks how Hero is helping spread the word about the importance of adopting a dog from a shelter. Hero donates 10 percent of every dollar spent on its products to help shelters.

Hero is also raising money on Indiegogo.

Don't have a dog? Consider buying "The Hero Mutts with Wiggle Butts," a children's book written by Hero founder Amber Rhodes. The book is an inspirational tale designed to teach children to accept people and pets who are different while showing them how to become a Hero. Each book comes with a SuperHero cape that children will love.

"Getting kids involved with helping animals is something that is very important to me, and even more important for the animals," Rhodes said. "Children need to know that adopting from a shelter is better than getting a puppy at a pet store. We want kids to be a Hero for animals."

So I urge you to consider supporting the Hero movement and get a collar for your pooch today. I travel around the world promoting my skincare line PRAI Beauty. The enthusiastic greeting I receive from my five rescue dogs is priceless. Don't have a dog? Adopt-A-Dog in Greenwich has dozens of dogs looking for a good home. http://adopt-a-dog.org/events

Cathy Kangas is a member of the board of directors of the Humane Society of the United States. She can be reached at cathy@praibeauty.com.