Appealing to fitness enthusiasts looking for interesting, innovative workouts when and where they want them, Hearst Digital Studios and Cosmopolitan magazine have developed CosmoBody, an on-demand fitness and lifestyle channel.
For $9.95 a month, subscribers will receive workout and lifestyle videos developed by six nationally recognized personal trainers and produced by Mark Burnett's VIMBY studios, as well as Cosmopolitan editorial content that is updated daily.
CosmoBody can be accessed via the Web, tablet, smartphone and Apple AirPlay — and soon on ''over-the-top'' devices, such as Roku and smart TVs.
"Think about Netflix for fitness, Cosmo-style," said Neeraj Khemlani, co-president and group head of Hearst Entertainment & Syndication, and president of Hearst Digital Studios, a new Hearst unit dedicated to developing all-new products and video channels with brands from across the Hearst Corp. The corporation publishes this website. "You go online, you subscribe to the program and then you can access the content from any device. What you get is workout regimens from six members of the CosmoBody dream team."
That CosmoBody team includes six personal trainers from Los Angeles and New York, some of whom have worked with celebrities and pro athletes and developed fitness systems and products of their own. They include dance cardio trainer Jennifer Johnson, martial arts expert Ary Nunez, strength trainer Don Saladino, yoga specialist Tara Stiles, basic fitness instructor Rique Uresti and boot camp specialist Astrid Swan McGuire.
"A lean, toned body is so important when you have women who are afraid to lift weights because they're afraid to be bulky," said McGuire, whose videos will focus on strength training and intervals with bursts of cardio. "I'm showing you ways that bulk is not in your future, but toned is."
These trainers were chosen with variety in mind, said Joanna Coles, editor-in-chief of Cosmopolitan.
"Astrid McGuire and Tara Stiles are completely different from Rique Uresti. Jennifer Johnson is all about being sexy," Coles said. "There's a little bit of what most people want in there."
And the variety is good for those doing the workouts.
"You want to always find a way to challenge your body and never let it get used to the workout," McGuire said. "We want to mix it up, and your results will be better."
The videos are designed both to relate to subscribers' lives and be doable in the privacy of one's home. Among the titles: Wowza Wedding Body, Revenge Body and Sexier by Saturday.
"All of the workouts are developed with the Cosmopolitan fun, fearless female in mind. CosmoBody workouts include get-in-the-mood yoga, the burlesque chair workout, along with daily lifestyle content that speaks to young, active women," Khemlani said.
CosmoBody is designed to help people who may not have much time or money to go to the gym. The program can be accessed for a free trial basis for 10 days.
"This is a way to have inspiration and motivation with you available at all times," Coles said. "If you travel, you can keep it with you. If you are at home and you've got a small space by your bed, you can still do it. It doesn't require a gym or a crazy amount of equipment."
CosmoBody offers 30-minute routines and 10-minute workouts, making it possible to squeeze in some exercise even on a busy day.
"I think it's a revolutionary new approach to fitness and exercise. We want you to have your healthiest life ever and that's what motivates it," Coles said. "I think it's really going to make a difference for people."
Janie Frank is a student at the University at Albany.